UI/UX | Design

From design tools to our design process, to the user behaviors that will change the way we design — a list of what to expect for User Experience (UX)

  • 80/20 rule image

    80/20 Rule: Be more efficient and productive

    Vilfredo de Pareto was an Italian sociologist and economist who, during his studies, realized that, in general, 80% of a nation’s income was in the hands of only 20% of the population. Pareto defined a rule, known as the Pareto 80/20 rule, which he summarized as follows: A high percentage of effects in any large system are caused by a…

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  • Photo by Leon Ell’ on Unsplash

    Putting User Stories and User Journey Maps to Work in UX Design: What They Are and Why They’re Important

    We know how empathy maps and personas can help you empathize with the users you are designing for. Another helpful to understand your user is to build a user story around their experience with your product. Putting User Stories and User Journey Maps to Work in UX Design: What They Are and Why They’re Important? For refreshment, a user persona…

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