Apple inc. is getting close to launching a new product category—a wall-mounted display that can manage video conferences, control appliances, and use artificial intelligence (AI) to navigate apps—in an effort to catch up to competitors in the smart home industry.
According to those familiar with the endeavor, the corporation is preparing to unveil the gadget as early as March. Apple plans to use it as a home command center. The insiders, who asked not to be named because the development is classified, said the product, code-named J490. This will also highlight the new Apple Intelligence AI platform.
Tim Cook, Apple’s CEO, is placing a wager that the product will turn the business around in the smart home market. Where it has lagged behind Amazon.com Inc. and Alphabet Inc. in recent years. After more than three years of development, he has prioritized the gadget for the company’s engineering and design divisions and is working to bring it to market.
An official from Apple, based in Cupertino, California, declined to comment.
Apple wall tablet resembles a square iPad and features a screen that is about 6 inches in size. It has a broad border around the screen and is roughly the size of two iPhones placed side by side. Additionally, there are internal speakers, a rechargeable built-in battery, and a camera on the top front. Apple intends to make the Apple wall tablet available in black and silver.
The product’s touch interface resembles a cross between the recently introduced StandBy mode on the iPhone. The operating system found on the Apple Watch. However, the business anticipates that the majority of users will communicate with the gadget by voice, utilizing Apple Intelligence and the Siri digital assistant. The hardware was built around App Intents. A mechanism that will be released in the upcoming months that allows AI to precisely control tasks and applications.
Apple will market the gadget as a versatile device that lets users control household appliances, interact with Siri, and conduct FaceTime intercom sessions. Additionally, it will be equipped with Apple apps, such as those for playing music, navigating the web, and listening to news updates. Users will have access to their calendar and note information. Users images can be shown in a slideshow on the device.
This is a first for Apple and will compete with Google’s Nest Hub and Amazon’s Echo Show and Echo Hub smart displays. It also brings to mind Portal, a failed videoconferencing tool from the massive social network company Meta Platforms Inc. A more costly follow-up model with a robotic limb that can move the screen is already in the works by Apple. Apple intends to promote such technology as an AI-personality home companion.
According to the folks, the more expensive device might cost up to $1,000, depending on the parts it employs. The display-only gadget will be much less expensive than that, coming close to rivals’ prices. The Echo Hub costs $180, and the Echo Show 8 costs $150. The Nest Hub Max has a $230 price tag.
Apple has created a variety of attachments for the gadget, some of which connect the screens to walls in the style of a traditional home security panel. Users can set up bases with extra speakers on a desk, nightstand, or in the kitchen. The company also plans to enable FaceTime for video conferences during business meetings or while cooking.
Apple aims to revolutionize Siri and Apple Intelligence through this product, introducing an unprecedented interactive experience. The company released a small number of Apple Intelligence features for Macs, iPhones, and iPads last month. Apple will introduce more sophisticated features in December, including generative AI for photos and integration with OpenAI’s ChatGPT.
The screen device will have sensors to detect a person’s proximity and run a new operating system code-named Pebble. After then, it will automatically modify its features based on the distance. For instance, it may display the temperature if users are a few feet away. The interface may transition to a panel to control the home thermostat as they get closer.
Along with a configurable home screen, the newly designed operating system will allow users to run widgets for checking appointments, stock tickers, and the weather. Users can configure the screen to highlight important household controls.
Additionally, there will be an iPhone-style grid of program icons on the home screen, as well as a dock for fast access to popular apps. Apple debated including an app store in the device’s development, but it recently made the decision to leave it out, at least for the first iteration.
The product will make use of HomeKit, Apple’s well-established smart home framework, which can regulate sensors, sprinklers, fans, lighting, locks, security cameras, thermostats, and other devices made by third parties. Apple provides iCloud online storage plans for home security video and supports hundreds of gadgets with HomeKit.
The new gadget will pay special attention to security. It will show video from cameras, including smart doorbells, and send out security alerts. In homes with numerous Apple displays, it will also function as an intercom system connecting rooms.
Apple has looked into creating its own line of smart home gadgets, such as a baby monitor-turned-indoor security camera. Apple highlights one of its distinguishing features: robust privacy controls.
The business may give plans to provide these accessories to the market first priority if the smart home display proves to be successful.
Additionally, Apple is developing a mechanism that will allow the home Apple wall tablet to detect the number of people in the area. This method partially relies on external sensors that manufacturers install in wall outlets near the device. But companies may delay or discontinue these add-ons.
The Apple wall tablet will be able to function almost entirely on its own since it will be a standalone device. However, several operations, including some of the initial setup, will require an iPhone. Additionally, it will be compatible with Apple’s Handoff feature. Which enables users to start a function on one device and then continue on their iPhone after leaving.
Several Apple teams are working together on the project, including the software engineering ecosystems group under Arun Mathias. Moreover, the home hardware engineering group under CEO Matt Costello. The “executive sponsors,” Costello and Mathias, are in charge of the product’s development. Apple’s industrial and human interface design teams actively contribute to the design process.
In the end, Apple plans to sell a number of the gadgets to customers who will use them numerous times a day and scatter them about the house.
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